The Raven Tools Site Auditor is second to none. We like the site auditor feature as the insights are very in-depth but the tool itself is easy to use and also integrates with the reporting feature.
We like to run site audits at the beginning of our SEO campaigns to capture and benchmark the issues we started with, and also allows us to prioritize our next steps. We highly recommend pairing the site auditor with the SEO reporting tool to benchmark your sites.
The keyword tracking tool built into Raven Tools is a great way to integrate keyword rankings into your SEO reports. We find the position reporting, Raven Tools uses Authority Labs, is quite accurate and very similar to ahrefs keyword reporting.
The backlink explorer which uses Majestic SEO for analysis is a great tool to view inbound links. Every week we run the backlink explorer for our clients and track all inbound links in our SEO reports. The keyword research tool is a great feature within Raven Tools. Although it is not as good as ahrefs or Moz, in my opinion, the keyword research tool does provide insight into the search volume, trends, Google ads volumes, as well as the competitiveness of a particular keyword.
We highly recommend checking out Raven Tools if your agency is looking for an SEO reporting solution! However, Raven Tools comes pretty damn close.
Raven makes it simple to capture data for all of your clients in one place. You can easily measure the results of your digital marketing efforts using data fed in from Majestic SEO, Moz, and Calais. The Site Auditor reports on issues related to visibility, on-page optimization, semantic markup, and page speed. Pick any two dates on which you ran a crawl and compare the results. I love metrics. I love comparing them over time even more.
I do have a couple of suggestions that will make this feature more attractive to marketers and their clients. If you invest in some help with the audit by outsourcing the audit to an SEO pro or an agency, you may end up paying a lot of money to find out your site has only a few issues. No need to manually go through a website looking for problems or typing the URL into several different analysis tools.
The Site Auditor quickly and thoroughly evaluates your URL for every data point, automatically recording the results. Run occasional audits on your own with the manual setting, or allow Raven Tools to automatically crawl your website on a set schedule and report on any errors found. Get the results you need to make your website better in a fraction of the time.
Performing a website audit can be expensive. Because Raven Tools pulls data from a variety of trusted aggregators, including Moz, Majestic, and Google, you get access to all the data you need in one easy-to-find place. No need to subscribe to multiple platforms, or remember a bunch of logins. With Raven Tools, turn your audit report into a clickable checklist you can utilize as you complete items.
Did your report show missing meta descriptions on a few pages that you just recently fixed? You can quickly and easily share the results of your audit with your team or SEO or digital marketing agency. Get the data into the hands of the people most equipped to correct the problems quickly and correctly.
With Raven Tools, not only can use the audit tool for each client, but you can create individual reports for their viewing too. Our fully whitelabel platform allows you to add your logo and branding to our software, making the audit reports you send to clients look as if they took you hours to create. As a bonus, our built-in audit issue checklist makes it easy for you to prioritize your next steps for client work.
No more guessing what needs to be done. With Raven Tools, you can automatically set the Site Auditor to run audits on your website at intervals you choose. Raven Tools can do that. You can set Raven Tools to do that for you.
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